Adhesive Tape Seller

Get Found Agency Services Used

Amazon Marketing

Project Overview

This adhesive tape manufacturer and online seller, known for quality adhesive products popular with DIY enthusiasts and arts and crafts hobbyists, aimed to elevate its Amazon brand presence, increase customer engagement, and boost sales. The client approached Get Found Agency to optimize its Amazon store, listings, and advertising strategy, which faced challenges in reach and engagement.

Through strategic Amazon marketing, Get Found Agency enhanced the brand’s presence and exceeded sales goals, achieving a 313% increase in Amazon ad sales and a 111% improvement in conversion rate, while lowering the advertising cost of sales (ACOS) by 22%.

The Results

+313%

Ad Sales

+111%

Conversion Rate

-22%

Advertising Cost of Sales (ACOS)

+75%

Impressions

Prior to partnering with us, the client’s Amazon Brand Store and product listings were under-optimized, impacting visibility and engagement. We enhanced the store layout, implemented video content, and revamped ad strategies for better reach and engagement.

    Additional Metrics

  • Ad Revenue: +165%

  • Return on Ad Spend (ROAS): +50%

  • Conversion Rate: +106%

  • Click-Through Rate (CTR): +24%

  • Cost-Per-Conversion: -42%

  • Impressions: +20%

    Our PPC campaigns also delivered strong results:

  • ROAS: +28%

  • Clicks: +127%

  • Conversions: +380%

  • Cost-Per-Conversion: -33%

  • CTR: +30%

With these improvements, the client’s ad sales skyrocketed by 312.5%.

The Execution

The client had initially relied on a single automatic campaign per product category, limiting available advertising data and reducing campaign efficiency. To address this, we performed a comprehensive Amazon account audit that highlighted areas for improvement:

Audit Findings

  • Product Listings: Limited optimized descriptions and imagery impacted click-through and conversion rates.

  • A+ Content: Minimal use of A+ content meant missed opportunities to enhance product detail and visual appeal.

  • Brand Store: The brand store needed layout, organization, and visual improvements for an engaging customer experience.

Strategic Recommendations and Execution

Product Images: We worked with the client to develop diverse, high-quality product images showcasing products in use, highlighting features, and providing context. These images were incorporated into listings and A+ content.

Product Listings Optimization: Enhanced descriptions with relevant keywords, detailed feature explanations, and new imagery improved search visibility and customer appeal.

A+ Content Creation: We built comprehensive A+ content, incorporating optimized descriptions and additional images to deliver a richer, more informative shopping experience.

Brand Store Enhancement: We improved the store layout, organized products by category, and added compelling brand storytelling, creating a more cohesive and engaging store experience.

Advertising Campaign Optimization: Analyzing performance data from the existing auto campaign, we diversified with targeted manual campaigns. Ongoing monitoring and adjustments to keyword targeting significantly boosted ad performance metrics.

By implementing these strategies, Get Found Agency effectively overcame the client’s challenges, improving brand presence, customer engagement, and sales performance on Amazon.