Baptist Theological Seminary

Get Found Agency Services Used

Web Design & Development

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) Marketing

Project Overview

This Baptist theological seminary sought a complete website overhaul and a robust digital marketing strategy. The old site, while functional, lacked user-friendliness, failed to effectively communicate the seminary’s values and mission, and didn’t adequately represent the depth of its theological programs.

Get Found Agency developed a custom website that aligned with the seminary’s brand, then launched combined SEO and PPC campaigns to boost search visibility and user engagement. Our efforts resulted in a 285% increase in overall traffic sessions and an impressive 707% improvement in interaction rate.

The Results

+285%

Overall Traffic Sessions

+339%

Organic SEO Traffic

+707%

Interaction Rate

+39%

Ad Clicks

Following the website redesign and continuous digital marketing efforts, the seminary has experienced significant growth in traffic sessions, keyword rankings, and preview day registrations.

Our SEO efforts included a targeted focus on Spanish-language keyword rankings, achieving strong results for terms such as:

  • seminarios teológicos en español" – Position 4

  • seminario teologico online" – Position 4

  • seminarios cristianos" – Position 5

  • estudio teologicos" – Position 5

These rankings contributed to a 226-position improvement in the client’s AWR visibility score from September 2021 to August 2023.

  • Additional Metrics

  • Sessions: +85%

  • Organic SEO Traffic: +339%

  • New Users: +276%

  • Returning Users: +4.4K%

  • Goal Completions: +100%

  • Events Per Session: +100%

  • Our PPC campaigns also delivered strong results:

  • Impressions: Increased from 59,018 in August 2022 to 248,477 in August 2023

  • Search Impression Share: +25%

  • Ad Clicks: +39%

  • Conversions: +7%

  • Cost Per Click: -28%

  • Click-Through Rate (CTR): +13%

Overall, our comprehensive digital marketing strategy has supported the seminary in reaching more prospective students and enhancing enrollment engagement.

The Execution

The client prioritized a user-friendly design to allow easy access to information about programs, courses, events, and resources. We launched the new website with these elements, focusing on an engaging user experience to increase retention and interaction.

SEO Strategy

Following the site launch, our SEO efforts emphasized:

  • Local listings management

  • Link building

  • Optimization of new and Spanish-language landing pages

PPC Advertising

Our PPC strategy initially focused on promoting specific degrees, growing awareness, and driving applications. This approach resulted in a noticeable increase in preview day registrations, a crucial metric due to the high enrollment rate among attendees.

We also introduced language-targeted strategies to engage Spanish-speaking audiences and expanded our reach with YouTube marketing, remarketing, and general display campaigns. These new initiatives aim to sustain growth across key metrics and support the seminary’s mission of reaching a wider audience.