Building Material Marketer and Distributor

Get Found Agency Services Used

Search Engine Optimization (SEO)

Organic Social Media Marketing

Project Overview

A third-generation, independently owned building material marketer and distributor partnered with Get Found Agency to leverage expert social media marketing support. With minimal experience in social media, the client sought Get Found Agency’s expertise to extend their brand reach, grow followers and engagement, and effectively connect with the younger custom builder market.

Within only four months of launching the social media marketing campaign (April – August), Get Found Agency achieved impressive results, including a 9,692% increase in Facebook impressions, a 112% rise in Instagram engagement rate, and a 120% improvement in LinkedIn impressions.

By collaborating closely with the client and consistently delivering outstanding outcomes, Get Found Agency has built a strong, positive relationship with the client, demonstrating the value of a robust social media presence.

The Results

+9.7K%

Facebook Impressions

+112%

Instagram Engagement Rate

+120%

LinkedIn Impressions

+3.6K%

Instagram Impressions

As the client was new to social media, establishing trust and connection with their target audience was essential for increasing brand awareness and engagement.

By creating content that provided entertainment and value while effectively engaging with followers, Get Found Agency enabled the client to achieve remarkable growth across platforms within the first six months of the partnership (February vs. August):

    FACEBOOK

  • Impressions: +72.9K%

  • Reach: +127.7K%

  • Engaged Users: +15.2K%

  • Total Page Likes: +1.4K%

  • New Page Likes: +100%

  • Post Reactions: +2.7K%

    INSTAGRAM

  • Impressions: +11.8K%

  • Engagement Rate: +100%

  • Reach: +80%

  • Profile Visits: +246%

    LINKEDIN

  • Total Followers: +100%

  • Page Views: +51%

  • Unique Impressions: +97%

  • Likes: +78%

The Execution

Get Found Agency’s strategies focused on driving follower growth and engagement across platforms while reaching the younger custom builder demographic. Key actions included:

  • Conducting a comprehensive brand audit.

  • Establishing a content schedule to ensure consistent brand presence and reliability

  • Posting reels and other short-form video content

  • Monitoring and managing social engagement

  • Boosting high-performing posts

  • Leveraging relevant hashtags to increase reach and impressions

  • Crafting content based on engagement-driven themes and formats

  • Responding promptly to comments and messages to foster community interaction

  • Maintaining consistent imagery and branding across channels

  • Removing rogue accounts to prevent brand confusion