Google Ads Clicks
Total Engagements
On-Platform Leads
Website Conversions
This innovative data integration and automation company, known for its user-friendly approach that requires no coding or IT support, has rapidly gained a foothold in the U.S. market. The company sought to reach targeted audience segments and significantly increase lead generation through digital advertising.
Get Found Agency took charge of the company’s social media advertising and pay-per-click (PPC) campaigns in April 2021. Within just four months, our digital strategies produced remarkable growth: on-platform leads and website conversions rose by 100% month-over-month (MoM), while click-through rates (CTR) increased by 193.3% and conversion rates improved by 66.4%.
By identifying target audience segments and analyzing the company’s conversion funnel, Get Found Agency’s social media and PPC efforts rapidly boosted the client’s performance.
Social media advertising allowed us to exceed the client’s engagement targets. In the second month of the campaign, we implemented an on-platform lead generation strategy, achieving a 100% MoM increase in leads. LinkedIn ad performance has seen particularly notable growth since the campaign launch:
Impressions
Clicks
Total Engagements
Website Conversions
Social Actions
In addition, PPC campaigns drove substantial online growth with:
Cost-Per-Click (CPC): -31%
Clicks: +73.7%
Sessions: +71.2%
Dynamic Search Ads Clicks: +136.4%
Targeted ads for branded and industry-specific keywords (e.g., “data management system,” “data entry automation”) significantly increased leads by 100%.
To meet ambitious growth targets, the client aimed to double monthly leads and conversions. However, defining the company’s target market proved challenging at first, as the client was new to digital marketing and required thorough audience analysis and segmentation.
Generating high-quality leads from ad traffic was another challenge. Our social media team tested various messaging strategies and differentiated the brand’s approach to stand out in a competitive market.
Our approach centered on in-depth audience research and industry benchmarking. The insights gained allowed Get Found Agency to craft a tailored digital strategy to drive website traffic and increase lead acquisition.
Social Media Advertising
We began by restructuring the client’s existing campaigns, testing different audience segments, and exploring whether users preferred to convert directly on LinkedIn or on the client’s website. The findings highlighted the value of LinkedIn Lead Gen Forms, which offered a more direct path to conversion for targeted demographics.
Key elements of our social advertising strategy included:
Testing on-platform lead generation through LinkedIn
Identifying and analyzing drop-off points in the lead generation process
Testing different audience segments based on targeting criteria (e.g., job titles vs. professional groups)
As we continue to expand the client’s social reach, we are introducing new platforms, creative ad formats, and innovative campaign strategies to sustain growth.
Our PPC strategy was designed to generate targeted leads and lower cost per conversion. Key tactics included:
Ongoing campaign performance analysis and adjustments
Regular search query refinement
Budget pacing and adjustments based on results
Shifting focus from broad search terms to more precise, targeted queries
Our digital marketing team continues to explore new opportunities and refreshes top-of-funnel ad creatives to maximize lead acquisition and conversions.