A/B Testing
Conversion Rate Optimization (CRO)
A DNA testing center approached Get Found Agency to conduct split tests on its homepage messaging and call-to-action buttons. The goal was to determine which variations would drive higher conversion rates and improve user engagement on the scheduling page.
Our A/B testing revealed that strategic changes to homepage elements significantly boosted conversion rates.
Conversion Rate (Homepage Messaging)
Conversion Rate (Homepage Buttons)
Here’s a breakdown of our A/B testing process and the impact on each homepage element:
Through A/B testing, Get Found created two messaging variants. Variant 2 increased clicks to the scheduling page button and resulted in a 21.24% higher conversion rate, achieving an 85% confidence level.
Testing two variations of the call-to-action buttons, we found that the new variant improved user interaction and led to an 18.58% conversion rate compared to the original 16.57%—again, with an 85% confidence level.
These optimizations have made a substantial impact on the DNA testing center’s lead generation and overall site engagement, demonstrating the power of targeted A/B testing and CRO in improving user experience and conversions.
To see how get found can boost your B2B sales