DNA Testing Center

Get Found Agency Services Used

A/B Testing

Conversion Rate Optimization (CRO)

Project Overview

A DNA testing center approached Get Found Agency to conduct split tests on its homepage messaging and call-to-action buttons. The goal was to determine which variations would drive higher conversion rates and improve user engagement on the scheduling page.

Our A/B testing revealed that strategic changes to homepage elements significantly boosted conversion rates.

The Results

+21.24%

Conversion Rate (Homepage Messaging)

+185.71%

Conversion Rate (Homepage Buttons)

The Execution

Here’s a breakdown of our A/B testing process and the impact on each homepage element:

Homepage Messaging

Through A/B testing, Get Found created two messaging variants. Variant 2 increased clicks to the scheduling page button and resulted in a 21.24% higher conversion rate, achieving an 85% confidence level.

Homepage Buttons

Testing two variations of the call-to-action buttons, we found that the new variant improved user interaction and led to an 18.58% conversion rate compared to the original 16.57%—again, with an 85% confidence level.

These optimizations have made a substantial impact on the DNA testing center’s lead generation and overall site engagement, demonstrating the power of targeted A/B testing and CRO in improving user experience and conversions.