Export Hub - Website Redesign and Digital Marketing Transformation

Get Found Agency Services Used

Website Redesign

Conversion Rate Optimization (CRO)

Search Engine Optimization

Pay per Click Marketing (PPC)

Email Marketing

Background

Export Hub, a prominent B2B company in the USA, partnered with Get Found Internet Marketing Agency to elevate their digital presence and achieve a positive ROI. As their business outgrew its previous marketing partner, Export Hub sought a dedicated agency to manage their website redesign and execute a robust digital marketing strategy.

Objectives:
  • Primary Goal: Increase conversion rate, transactions, and overall revenue.

  • Secondary Goals: Enhance brand visibility, increase organic and paid traffic, and drive higher engagement through targeted email campaigns.

Approach and Strategy:

Website Redesign for Optimal User Experience

  • A new homepage with a modern design and improved user navigation was developed, allowing customers to find and purchase products with ease.

  • Added dedicated shipping and product-specific social proof sections to enhance customer trust and drive conversion.

  • Updated page titles and meta descriptions across product pages to ensure SEO optimization and better ranking in search results.

Enhanced Digital Marketing Strategy:

  • Shopping Campaigns: Targeted shopping ads were launched, promoting all products and reaching audiences interested in specific herbs.

  • Email Campaigns: A 2-3x increase in email deployments kept leads engaged, leading to a substantial rise in email revenue and open rates.

  • SEO & Backlinking: Built inbound links within relevant industry content to drive organic traffic, targeting location-based keywords to boost relevance and reach.

Focus on Seasonal Strategy:

  • Given that June and July are typically slower months for herb sales, we tailored our approach to mitigate seasonal dips by optimizing content for high-impact, relevant searches and maintaining consistent user engagement.

Results and Highlights:

Results before partnering up with Get Found

eCommerce Performance Boost:

  • Within two months of launching the redesigned website in June 2022, Export Hub achieved:

  • 24.12% increase in eCommerce conversion rate (YoY)

  • 39.45% increase in transactions (YoY)

  • 40.87% increase in revenue (YoY)

Remarkable Digital Marketing Impact:

  • Strategic efforts drove significant growth across key metrics:

  • Email Revenue (YoY): +40.21%

  • Top 5 Keyword Rankings: +100%

  • Organic SEO Traffic (YoY): +102.80%

  • Ad Click-Through Rate (CTR): +40.49%

  • Ad Conversions: +26.44%

  • Total Inquiries (June 2022): +59.89%

  • Average Email Open Rate: +15.9%

Pre-Launch Baseline Comparison:

  • Prior to the redesign, between March and May 2022:

  • eCommerce conversion rates increased by 19%, while transactions and revenue slightly declined by 2% and 2.7%, respectively.

  • Post-launch, all metrics saw significant growth, proving the success of the redesign and the newly implemented digital strategy.

Results After partnering up with Get Found

Conclusion:

Export Hub’s case study demonstrates the impact of a comprehensive website overhaul combined with a meticulously planned digital marketing strategy. By focusing on enhanced user experience, targeted ad campaigns, SEO, and email engagement, Get Found Internet Marketing Agency helped Export Hub achieve notable growth and sustained revenue increase, positioning them for continued market dominance.