Amazon Marketing
A renowned manufacturer and supplier of ketone and glucose monitoring meters and strips enlisted Get Found Agency’s help to reduce its Advertising Cost of Sales (ACOS), strengthen its brand presence, and boost customer retention.
Get Found Agency’s Amazon marketing specialists conducted an in-depth account audit and competitor analysis to develop a tailored strategy for enhancing the client’s Amazon performance and driving sales growth.
Before working with Get Found Agency, the client’s monthly units sold totaled just 701. After our partnership began in October 2022, the client saw ad sales triple, and units sold consistently exceeded 1,400 – a 100% increase.
Advertising Cost of Sales (ACOS) in 8 months
Ad Sales in 8 months
Units Sold in 8 months
Increasing product sales to boost repeat purchases.
Capturing customers from competing blood ketone strips brands.
Attracting New-to-Brand (NTB) customers from urine ketone strip brands.
Our strategic approach to Amazon marketing delivered impressive results:
When we began working with the client in September 2022, their ACOS was 26%. Our efforts consistently reduced it to below 20%, ensuring efficient ad spend.
The client’s sales were only 801 units in October 2022. Since partnering with Get Found Agency, monthly unit sales have nearly doubled, consistently staying above 1,400.
Ad-generated sales grew substantially from $16,866 in October 2022 to $32,312 in May 2023, marking a 192% increase in just eight months.
Get Found Agency leveraged the client’s advertising potential to reach a broader audience and improve ROI.
Our strategies included:
Conducting a detailed Amazon account audit and competitor analysis.
Differentiating bottom-of-the-funnel from top-of-the-funnel customers.
Setting budgets and goals for Sponsored Products, Sponsored Brand, and Sponsored Display ads.
Targeting NTB customers by promoting categories like urine ketone strips, a more affordable but less reliable alternative, to convert them to higher-quality products.
We work closely with the client to implement targeted advertising tactics and ensure high inventory levels in Amazon FBA, supporting customer retention and repeat purchases.
To see how get found can boost your B2B sales