Instant Ginger Drink Manufacturer

Get Found Agency Services Used

Search Engine Optimization (SEO)

Organic Social Media Marketing

Paid Social Media Advertising

Project Overview

A leading manufacturer of instant ginger drinks, offering the health benefits of fresh ginger with the convenience of an instant beverage, turned to Get Found Agency to handle its organic and paid social media campaigns.

Prior to working with us, the client had partnered with another agency that lacked transparency, communication, and clear reporting of results. As a result, the client was unsure about campaign effectiveness and ROI.

Get Found Agency provided transparent insights, helping the client track campaign progress, build brand awareness, and increase purchase intent. Our combined efforts in organic and paid social media led to impressive outcomes, including over 17 million Facebook impressions, a 44% engagement rate on Instagram, and more than 14.5 million paid impressions.

The Results

+17M

Facebook Impressions

+44%

Instagram Engagement Rate

+47K

Landing Page Views

+14.5M

Paid Impressions

Our social media team created diverse content, including customer reviews, store highlights, and seasonal posts, to boost brand awareness and engagement. Additionally, we explored various social media ad strategies, experimenting with new creatives, target audiences, and platforms to meet a wide range of marketing objectives across top and middle-of-the-funnel.

Through Get Found Agency’s strategic approach, the client achieved the following results:

Organic Social Media (January 2022 – August 2023)
  • Facebook Impressions: +17M

  • Facebook Engagements: +321K

  • New Facebook Likes: +20K

  • Instagram Engagement Rate: +44%

  • Instagram Impressions: +4.8M

Paid Social Media (January 2022 – August 2023)

    Meta

  • Link Clicks: +72.9K

  • Landing Page Views: +47K

  • Ad Engagements: +3.9M

  • New Page Likes: +18K

  • Post Comments: +3K

  • Post Reactions: +85K

  • Post Saves: +2.6K

  • Post Shares: +5.8K

  • Video Plays: +8M

  • Average View Time: 11 seconds

    Pinterest

  • Video Views: +4.9M

  • Ad Engagements: +23.2K

  • Pin Clicks: +17.9K

  • Paid Impressions: +14.5M

The Execution

Initially, the client sought guidance to clarify their goals. Our social media team implemented a series of campaigns, including store location promotions, video view ads, and engagement campaigns with evergreen content.

We continue to support the client's product launches, sharing recipe ideas that show customers how to use the instant ginger drink creatively.

Get Found Agency collaborates closely with the client, offering regular updates, in-depth monthly reports, and mid-month check-ins to ensure they stay informed and confident about their campaign progress.