Jewelry Subscription Service

Get Found Agency Services Used

Social Media Advertising

Pay-Per-Click (PPC) Marketing

Project Overview

Get Found Agency was chosen to manage the paid advertising campaigns for a popular U.S.-based jewelry subscription company. The client sought to increase monthly purchases while maintaining or lowering their current cost per acquisition (CPA) of $3.55.

Within the first month of partnering with Get Found, the client saw a 65.5% increase in purchases and a 4.6% decrease in CPA. Additionally, Get Found’s digital marketing efforts helped the company expand into new markets in the U.K. and Canada, resulting in month-over-month (MoM) growth in purchases.

The Results

+65.5%

Purchases

-4.6%

Cost Per Acquisition (CPA)

+90.5%

Adds Payment Info

+105.7%

Conversions

Starting in Q4, the campaign faced challenges due to increased competition, seasonality, and rising advertising costs. Some targeting options that had traditionally performed well now carried high CPAs, requiring Get Found Agency’s team to stay agile and vigilant to ensure any adjustments did not increase the CPA.

The Get Found Agency social media advertising and PPC teams implemented budget and bid rules to gradually scale the client’s ad spend. Retargeting campaigns, creative testing, list targeting, and optimized messaging helped to increase conversions while keeping the cost per purchase stable or slightly lower.

    Social Media Advertising Results

  • Impressions

  • Cost Per Click

  • Landing Page Views

  • Cost Per Add Payment Info

  • Cost Per Landing Page View

  • Cost Per Purchase

    Pay-Per-Click Marketing Results

  • Impressions

  • Clicks

  • Average Cost Per Click

  • Conversions

The Execution

To achieve the client’s immediate goal of increasing purchases while also planning for sustainable long-term growth, Get Found Agency conducted a comprehensive account audit and developed a scaling strategy on a 30/60/90-day plan.

    Our paid advertising strategies included:

  • Scaling budgets and bids to gradually increase reach while controlling costs

  • Adding UTM parameters for enhanced tracking in Google Analytics

  • Reducing audience overlap across campaigns to improve targeting efficiency

  • Introducing video campaigns targeted at general-interest audiences

  • Retargeting video viewers to encourage repeat engagement

  • Testing lookalike audiences, holiday themes, and special-interest targets for greater relevance

  • Incorporating customer testimonials on landing pages to build trust

  • Crafting more descriptive ad copy for greater clarity and appeal

Through these strategies, Get Found Agency successfully optimized the client’s paid advertising performance, resulting in higher conversion rates, an expanded market presence, and controlled acquisition costs.