Social Media Advertising
Pay-Per-Click (PPC) Marketing
Get Found Agency was chosen to manage the paid advertising campaigns for a popular U.S.-based jewelry subscription company. The client sought to increase monthly purchases while maintaining or lowering their current cost per acquisition (CPA) of $3.55.
Within the first month of partnering with Get Found, the client saw a 65.5% increase in purchases and a 4.6% decrease in CPA. Additionally, Get Found’s digital marketing efforts helped the company expand into new markets in the U.K. and Canada, resulting in month-over-month (MoM) growth in purchases.
Purchases
Cost Per Acquisition (CPA)
Adds Payment Info
Conversions
Starting in Q4, the campaign faced challenges due to increased competition, seasonality, and rising advertising costs. Some targeting options that had traditionally performed well now carried high CPAs, requiring Get Found Agency’s team to stay agile and vigilant to ensure any adjustments did not increase the CPA.
The Get Found Agency social media advertising and PPC teams implemented budget and bid rules to gradually scale the client’s ad spend. Retargeting campaigns, creative testing, list targeting, and optimized messaging helped to increase conversions while keeping the cost per purchase stable or slightly lower.
Social Media Advertising Results
Impressions
Cost Per Click
Landing Page Views
Cost Per Add Payment Info
Cost Per Landing Page View
Cost Per Purchase
Pay-Per-Click Marketing Results
Impressions
Clicks
Average Cost Per Click
Conversions
To achieve the client’s immediate goal of increasing purchases while also planning for sustainable long-term growth, Get Found Agency conducted a comprehensive account audit and developed a scaling strategy on a 30/60/90-day plan.
Our paid advertising strategies included:
Scaling budgets and bids to gradually increase reach while controlling costs
Adding UTM parameters for enhanced tracking in Google Analytics
Reducing audience overlap across campaigns to improve targeting efficiency
Introducing video campaigns targeted at general-interest audiences
Retargeting video viewers to encourage repeat engagement
Testing lookalike audiences, holiday themes, and special-interest targets for greater relevance
Incorporating customer testimonials on landing pages to build trust
Crafting more descriptive ad copy for greater clarity and appeal
Through these strategies, Get Found Agency successfully optimized the client’s paid advertising performance, resulting in higher conversion rates, an expanded market presence, and controlled acquisition costs.