Law Firm

Get Found Agency Services Used

Organic Social Media Marketing

Social Media advertising

Project Overview

A well-established estate, tax, and business planning law firm in South Carolina partnered with Get Found Agency to enhance its social media targeting and increase follower conversions. The client approached Get Found Agency dissatisfied with its previous digital marketing partner due to a lack of results.

Get Found Agency took over the law firm’s organic and paid social media campaigns in December 2021, resulting in an impressive 15% increase in monthly average growth rate, a 5.7% increase in engagement rate month-over-month (MoM), and the highest number of reactions on Facebook.

Through our ongoing partnership, the client’s audience growth rate and engagement continue to rise month-over-month.

The Results

+15%

Growth Rate (Month-over-Month)

+5.7%

Engagement Rate (Month-over-Month)

+137

Highest Number of Reactions on Facebook

$1.19

Best Cost Per Facebook Like

The law firm operated on a modest budget of $100 per month for the follower growth campaigns and one post per week for community engagement. Unfortunately, its original Facebook and Instagram pages were no longer accessible, necessitating a fresh start for the campaign.

To maximize the social media budget and achieve results, we quickly established new social media pages and focused on content and messaging tailored to older demographics. Within just three months, the client’s social media following grew from 0 to over 200 followers.

In a short period, Get Found Agency’s combined organic and paid social media efforts yielded notable results month-over-month:

The Execution

Brand awareness and follower growth were the primary focuses of the social media campaigns. Get Found Agency conducted a competitor analysis to identify top-performing content and determine the best audience-targeting approach.

The analysis revealed that more baby boomers are seeking estate planning compared to younger generations. This demographic includes individuals with large families, those reviewing wills or trusts due to significant life changes (like marriages or divorces), individuals in need of life or tax planning, and those concerned about evolving tax laws.

We also examined the law firm’s current pages to identify top-performing posts. Our social media strategists researched the content that garnered the most interest and engagement, utilizing this data to create targeted paid advertising strategies.

Once enough data was gathered and a strategy was developed, we implemented the following tactics for consistent growth:

  • Creating new pages on Facebook and Instagram

  • Running aggressive follower growth campaigns alongside organic growth strategies

  • Using strong calls-to-action (CTAs) and linking to the website/contact information where necessary

  • Incorporating family-oriented imagery to enhance messaging and relatability

  • Sharing digestible posts to educate the audience on the significance of “How Tos” for estate planning, wills, trusts, and more.