Meraki App Studios

Get Found Agency Services Used

Google Search Marketing (PPC)

Landing Page Web Design

CRO for Landing Page

Meraki App Studios - High-ROI Lead Generation

In October, Meraki App Studios approached us with a pressing need to generate immediate leads for their mobile app and software development services. Given the competitive nature of this niche and the high cost-per-click (CPC) and cost-per-acquisition (CPA) in search marketing, our primary challenge was to deliver quality leads while keeping the CPA in check.

Objectives:
  • Primary Objective: Generate a high volume of qualified leads in mobile app and software development within a month.

  • Secondary Objective: Maintain a healthy cost per lead (CPL) despite the high competition and CPC in this niche.

Approach and Strategy:

In-Depth Market Research:

  • Through a detailed competitive analysis, we identified key search terms that would attract serious inquiries. We also assessed potential costs and click-through rates to balance between high-intent keywords and budget constraints.

Google Search Marketing Campaigns:

  • We proposed a targeted Google search campaign, designed to capture high-quality leads actively searching for mobile app development services.

  • To improve ad performance, we structured the campaign around tightly focused ad groups, ensuring each ad was highly relevant to its targeted keyword.

Conversion-Focused Landing Page:

  • We created a high-CTA, optimized landing page to route the ad traffic, designed to engage visitors immediately and encourage conversions.

  • The page included compelling copy, clear benefits, and a strong call-to-action, guiding visitors seamlessly toward lead submission.

Continuous Campaign Optimization:

  • Throughout the campaign, we continuously monitored keyword performance, ad relevance, and landing page engagement to optimize for conversions.

  • We adjusted bids, tested ad variations, and refined our targeting to keep CPL within target while maximizing lead volume.

Results and Highlights:

Lead Generation Success:

  • In just one month, the campaign generated 49 qualified leads within a budget of $7000, resulting in an impressive cost per lead (CPL) of $142.

High Return on Ad Spend (ROAS):

  • Meraki App Studios secured two contracts worth $50,000 from the leads generated, achieving a return on ad spend (ROAS) of approximately 714%. This success exceeded expectations and provided an excellent return on investment for the client.

Effective CPA Management:

  • Despite the competitive landscape, our targeted approach allowed us to maintain a healthy CPA while delivering a high volume of leads. This balance was essential in achieving the client’s goal of immediate, cost-effective lead generation.

Conclusion:

This case study demonstrates the power of targeted search marketing combined with an optimized landing page in delivering high-quality leads and a substantial ROAS. By leveraging strategic ad placements and continuous optimization, we successfully met Meraki App Studios’ urgent need for qualified leads, contributing to their rapid business growth.