Total Clicks (Year-Over-Year)
Total Engagements
New Page Likes
"Where To Buy" Clicks
Founded in 2000, this microphone manufacturer has become an internationally respected name, producing high-quality microphones for audio engineers, musicians, podcasters, recording studios, and streamers.
Despite its established reputation, the company sought to strengthen its connection with target audiences and drive conversions. They partnered with Get Found Agency to enhance brand awareness and encourage retailers to order additional stock through optimized landing pages. The primary objective was to boost engagement and brand visibility through paid social media advertising.
Get Found Agency took over the company’s advertising campaigns in July 2020, and by July 2021, the client had surpassed their milestone of reaching 50K followers on Facebook. Additionally, Get Found increased the company's total engagements by 56.6% year-over-year (YoY).
In the early months of the campaign, Get Found Agency exceeded the company's engagement and page-like targets, showing consistent month-over-month (MoM) growth in:
Total Page Likes
Total Clicks
Monthly Click-Through Rate
Impressions
“Where To Buy” Clicks
These results demonstrated that target audience segments remained highly relevant and engaged, with lookalike audiences consistently driving strong growth in page likes month-over-month.
The agency continues to optimize social media ad campaigns to maximize the client's monthly engagements and convert these interactions into loyal followers.
When the company partnered with Get Found Agency, they lacked a solid strategy for leveraging existing content marketing assets. Our paid social media team conducted an in-depth review of their current content to identify effective strategies.
After launching the campaigns, algorithm changes, including the iOS update, affected campaign reach and impressions, leading to slight dips in audience size and performance. To counter these shifts, we broadened audience affinities to improve reach and impressions, though this required time for Facebook's algorithm to adjust.
While the company had an active audience, they faced challenges in converting engaged users into loyal followers. To address this, Get Found Agency implemented a full-funnel approach in the "page likes" campaign, designed to move engaged users down the conversion funnel and reinforce brand interaction.
Our main objectives included:
Telling the brand story
Building relationships with an aware audience
Boosting brand awareness and sparking interest
Providing value to engaged users
To achieve these goals, Get Found Agency launched a series of ad campaigns aimed at driving overall follower growth, engagement, and conversion.
Key components of the campaign included:
Optimizing audience segmentation
Consistently monitoring engagement metrics
Developing new ad creatives and Live promotions for the "page likes" campaign
Making strategic updates and optimizations as needed
Focusing on brand awareness
Tracking results to monitor changes from iOS updates
Managing budgets effectively
Get Found Agency’s team continues to refine campaign optimizations based on audience demographics and performance data. Our social media team conducts weekly backend evaluations to drive hyper-targeted improvements and is exploring opportunities to expand the client’s reach on additional social media platforms.