Multiple-Location ABA Therapy Center

The Results

+626

New Leads

+668,120

People Reached Through Social Media

+1,300%

Contact Form Submissions

+12,551

Website Visitors

Project Overview

For over two decades, this Applied Behavior Analysis (ABA) therapy center has delivered clinically researched, family-focused ABA early intervention programs to more than 60 centers across Texas, Colorado, and Oklahoma.

In January 2021, the client approached Get Found Agency to enhance its lead acquisition strategy for various centers in these states. Our digital marketing team implemented a combination of social media paid advertising, video production, and pay-per-click (PPC) marketing solutions to significantly increase the client’s lead flow across targeted locations.

Within just six months of launching the campaign, our efforts resulted in an impressive increase of 12,551 website visitors and a 20X rise in leads.

The Highlights:

Get Found Agency’s holistic approach to digital advertising opened up lucrative long-term lead generation opportunities for the center. In the first two months of the partnership, our paid social team generated 174 leads. Our continuous implementation of digital advertising campaigns led to substantial increases in site traffic and retargeting conversions:

  • Clicks

  • Engagement Rate

  • Total Reach

  • Landing Page Views

  • Click-Through Rate (CTR)

  • New Website Users

  • Total New User Sessions

    Our video services yielded remarkable results as well:

  • 3-Second Video Views: +231,171

  • Video Played to 25%: +142,289

  • Video Played to 50%: +108,684

  • Video Played to 75%: +96,683

  • Video Played to 95%: +89,282

To complete our full-funnel approach, we launched PPC marketing efforts that boosted the client’s campaign performance by 100%:

  • Impressions: +8,173,284

  • Conversions: +77

  • Clicks: +47,136

  • Conversion Rate: +0.2%

Get Found Agency’s digital marketing team continues to explore new opportunities to scale the center’s ad performance and enhance overall lead quality.

Executing the Strategy:

The Challenge

Before collaborating with Get Found Agency, the client had a lead generation strategy but lacked a full-funnel approach to digital advertising. This was a significant hurdle, as there was no defined strategy to target and guide prospects through the conversion funnel. As leads moved down the funnel, efforts needed to become more focused; otherwise, lead volume could quickly decline.

Another major challenge was audience targeting. The client’s target audience is niche, with geo-targeting opportunities limited to areas within a 5-10 mile radius of particular centers. Poorly executed location-based advertising could result in low response rates and missed conversions.

The Solution

Get Found Agency’s digital advertising experts rolled out a full-funnel advertising campaign that utilized video services and promoted the client’s existing organic content for high-funnel awareness objectives.

Campaign Audit:

Initially, we audited the center’s previous campaign structure, audience overlaps, and website landing pages to establish a clear marketing direction. This process revealed various audience targeting opportunities, including interest-based audiences and engagement strategies. We identified avenues to incorporate diverse ad objectives, keeping the brand visible to audiences at various stages of the conversion funnel.

Strategy Development:

With a clear goal established, we developed a comprehensive digital advertising strategy and began testing various audience segments. This process allowed us to refine our audience targeting system and focus on high-converting demographics.

Digital Advertising:

We created branded imagery and conducted multiple A/B tests to identify the best-performing ad copy and creative combinations. Market research and testing indicated that video promotions effectively conveyed the center’s story and essential information to its target audience. In addition to video production, we directed traffic to specific landing pages and tested lead forms against on-site conversions. This approach enabled us to uncover profitable advertising opportunities and assist the client in identifying expansion areas.

We also launched retargeting campaigns that successfully captured missed conversions. This strategy led to some of the highest lead submission numbers. By securing leads promptly, we built trust and gathered valuable data for leveraging higher-funnel objectives.

Get Found Agency continues to optimize the client’s ad campaigns, ensuring a steady flow of leads and supporting additional areas of expansion as needed.