Multiple-Location Orthodontic Practice Group

The Results

+122%

Monthly Leads

+225%

Top 5 Keyword Rankings

+119%

Monthly Traffic

+89.59%

New Website Users

Project Overview

Through solid on-page optimization and a strategic link building strategy, Get Found Agency was able to boost the client’s ranking for top-performing keywords, including “affordable braces,” “braces,” “Invisalign,” “orthodontics,” and “orthodontist.”

Get Found Agency’s SEO campaign has helped the client achieve the following results in 18 months:

  • Average CPC: +3%

  • Site Traffic: +49.31%

  • Click-Through Rate: +10%

  • Organic (SEO) Traffic: +103.65%

  • Conversions: +85%

  • Organic Sessions: +72.03%

  • Conversion Rate: +80%

  • Top 5 Keyword Rankings: +192

  • Clicks: +3%

  • Goal Completions: +41.91%

Overall, the highest clicks and conversions were generated through organic searches. Get Found Agency’s on-page optimization efforts improved organic search traffic by 104 percent, with a 119 percent increase in new users. Our PPC campaigns also generated an increase of 52.27 percent, with 49.13 percent new visitors.

Our optimization strategies increased completed phone calls by 459 percent, with a 257 percent conversion rate. The Contact Us page also saw a staggering increase of 908 percent in leads with a 582 percent conversion rate.

This multiple-location orthodontic practice group specializes in a variety of orthodontic treatments, including Invisalign and jaw repositioning, designed to give patients a picture-perfect smile. The company serves multiple locations in the Southern United States.

The client reached out to Get Found Agency to increase lead generation and conversion rates through organic search. After 18 months of implementing the SEO strategy, we helped the company ramp up its monthly traffic by 119 percent and establish a strong online presence.

The Challenge

Initially, the orthodontic practice group approached Get Found Agency unimpressed with its existing digital marketing partner. The previous online marketing campaign was not driving the desired site traffic or conversion rates.

To increase new patient consultations to 70 per month, the orthodontic practice group partnered with Get Found Agency. The main goals were to improve site traffic, boost rankings on location-based keywords, and ultimately increase conversion rates by 10 percent from the previous year.

The Solution

After conducting a thorough site audit, Get Found Agency’s SEO specialists developed an optimization strategy aimed at enhancing the client’s on-site technical SEO, local citation management, domain linking strategies, content creation, and link building.

Our ongoing content development strategy focused on ranking for location-based keywords, such as Invisalign. This presented a challenge since Invisalign is a brand name with its own website. To rank for this competitive keyword, we revamped the client’s content marketing strategy to include a variety of industry-specific and location-based keywords.

We conducted an in-depth market and competitor analysis along with extensive keyword research to identify which location-based keywords had high competition and which ones we needed to target. Our content marketing strategy included:

  • Analyzing lead statistics and Google Analytics to determine the best methods for capturing more leads

  • Fixing duplicate site content to avoid Google penalties

  • Increasing rankings for long-tail keywords to enhance chances of appearing in featured snippet results

  • Researching and writing about question-related topics for blog posts

In addition to a robust content marketing strategy, we implemented strategic link building solutions to drive traffic to the client’s website. This included leveraging internal linking and building relevant, organic links from authoritative sites to rank for competitive search queries.

Get Found Agency’s SEO specialists also set up and optimized the client’s local business listings in the top 69 business information and review sites, including Yelp, Google+, Insider Pages, and Merchant Circle, among others.