Monthly Traffic
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Organic Traffic
This multiple-location residential foundation repair company has been serving the Dallas-Fort Worth metroplex for several years, providing services to over 2,900 structures in the area. With an A+ Better Business Bureau (BBB) rating, it has established itself as one of the most sought-after foundation repair providers in the region.
In 2016, the client partnered with Get Found Agency to increase its rankings for targeted keywords and drive high-converting traffic to its website. Over time, we exceeded the company’s short- and long-term goals, achieving 434 first-position rankings in mobile and desktop search results across its service locations: Fort Worth, Arlington, Dallas, Plano, Irving, and Frisco, TX.
Get Found Agency's search engine optimization (SEO) campaigns focused on balancing the site's emphasis between target cities, ensuring a steady stream of leads, traffic, and conversions each month. Starting from only 74 total conversions in April 2017, we achieved an all-time high of 399 conversions by April 2021.
Additionally, our on-page and off-page optimization efforts resulted in 1,161 keywords reaching the top 5 rankings in search engine results pages (SERPs) by June 2021, a significant increase from 409 top 5 keyword rankings in June 2017.
Overall, Get Found Agency's SEO campaigns generated remarkable results, including:
A 274.7% increase in new users
A 279.2% increase in total sessions
Significant growth in organic search traffic
The foundation repair industry is highly competitive. Our team had to tackle several technical SEO issues to enhance the client’s site performance and leverage it as a lead generation and conversion tool. Key issues identified during our site audit included:
A 42.2% bounce rate
12 pages with redirects
3 pages missing a meta description
11 pages with titles that were either too short or too long
3 pages with meta descriptions not meeting the word count limit
2 pages with low word counts (fewer than 250 words)
Confusing calls-to-action (CTAs) throughout the website
A lack of a privacy policy
Mobile users accounted for about 61% of site traffic but had lower conversion rates than desktop users
Mobile visitors spent 10-20 seconds less on the website compared to desktop visitors
50% of site visitors were leaving before seeing the form on the homepage
Another significant challenge was the seasonality of the industry, with most leads coming in from June to November, affecting the client’s lead acquisition efforts.
Get Found Agency’s SEO strategy included action steps aimed at achieving quick wins while laying the foundation for long-term success. We began by creating a list of priority pages to optimize, focusing on enhancing website traffic performance.
Once we pinpointed key areas for improvement, we developed a keyword map specifying which search terms were targeted on specific web pages, guiding our on-page optimization.
We initially focused on improving rankings and traffic in the local Dallas and Arlington areas before expanding our content strategy to cover surrounding areas such as Grapevine, Irving, and Southlake.
Our on-page optimization strategy included:
Fixing duplicate page titles and meta descriptions
Optimizing page titles to ensure they were between 50 and 70 characters
Creating meta descriptions for pages without them
Updating meta descriptions that were either too long or too short
Optimizing H1s, heading tags, images, file names, metadata, and alt texts
Implementing schema optimization and technical SEO
Optimizing location pages for geographic relevance
Managing local business citations and listings
Optimizing Google My Business (GMB) profiles
Expanding content for location and city pages
Following the implementation of local business citation building strategies, rankings in Arlington and Dallas quickly improved. The client also focused on gaining reviews and strengthening its online reputation.
With a focused SEO strategy and a holistic digital marketing plan, the client successfully grew organic traffic and conversions, ultimately leading to the sale of its business and a well-deserved retirement.
We continually adapt our SEO strategy to remain flexible in an ever-changing landscape. Our next step involves reviewing the impacts of recent core algorithm updates on the website and optimizing our content marketing strategy to produce more relevant, high-quality blog posts addressing common foundation-related inquiries.