Multiple- Location Restoration and Reconstruction Firm

The Results

+93.46%

Organic Search Traffic (Year-over-Year)

+295.69%

Top 5 Keyword Rankings

+20,016,600

Impressions

+4,316,272

People Reached through Social Media Ads

From the Client

“We hired Get Found Agency because we weren’t seeing the results we needed from our SEO partner. It was time to make a change. They’ve made a huge impact on our company. I’ve challenged Get Found Agency a lot, and their team consistently exceeds my expectations. They’re hugely transparent. Get Found Agency has a customer dashboard where I can track how every second of the monthly hours is divided. There hasn’t been a point when I haven’t known what was going on. Their response rate is exceptional, and their ability to pivot quickly is important.”

Project Overview

This multiple-location restoration and reconstruction firm has been rebuilding thousands of properties across the United States since 1948. The company provides a diverse range of property repair solutions, including water damage restoration, mold remediation and removal, and fire restoration and smoke damage repairs to more than 22 locations nationwide.

The client tapped Get Found Agency’s expertise to boost its brand recognition, generate more leads, and increase traffic and local rankings across all service locations. Since the SEO and PPC management campaigns were launched, Get Found Agency has helped the company achieve a record-high total traffic of 60,183 in October 2020, 1,104 top 5 keyword rankings in December 2020, and 681 total inquiries in February 2021.

The Highlights

After successfully consolidating two properties into one website, our search engine optimization (SEO) experts saw a significant increase in the client’s SEO visibility score in Advanced Web Ranking (AWR) month-over-month (MoM).

Within the first month of the SEO campaign, our team generated the following results:

  • Monthly Traffic: +9,614 (+207.37%)

  • Pageviews: +14,695 (+153.04%)

  • New Website Users: +8,121 (+216.38%)

  • Monthly Leads: +2,737.5%

  • Organic Traffic: +7,619 (+97.65%)

Our ongoing SEO campaign has also shown significant improvements since its inception in 2020:

  • Monthly Traffic: +9,614 (+207.37%)

  • Organic Traffic: +25,693 (+34.13%)

  • New Website Users: +22,905 (+12.17%)

  • Pageviews: +37,184

  • Organic Revenue: +93.33%

  • Sessions: +201.45%

The pay-per-click (PPC) advertising campaigns that began in mid-August 2020 resulted in:

  • Average Cost-per-click (CPC): -29.13%

  • Conversion Rate: +89.18%

  • Leads: +146.22%

  • Cost-per-conversion: -62.54%

The client’s paid social campaigns also delivered remarkable growth:

    Facebook:

  • Referral Traffic: +46.87%

  • Impressions: +16,355,638

  • Clicks: +213,794

  • Cost-per-click (CPC): $0.78

  • Click-through Rate (CTR): +1.31%

  • Video Views: +1,384,547

  • Average Likes: +100%

  • Total Shares: +1,667%

    LinkedIn:

  • Clicks: +15,847

  • Impressions: +32,059

  • Cost-per-click (CPC): $8.49

  • Click-through Rate (CTR): +1.31%

  • Leads: +111

Overall, Get Found Agency’s integrated digital marketing strategy has ramped up the client’s organic search traffic by 93.46% and top 5 keyword rankings by 295.69%. Our paid social efforts have also garnered 20,016,600 impressions and reached 4,316,272 prospects since July 2020.

Executing the Strategy

The Challenge

This multiple-location restoration and reconstruction company partnered with Get Found Agency because it was not receiving the transparency and quality service it was looking for from its previous digital marketing provider. Additionally, the firm had recently been acquired by a new investor, which resulted in changes in expectations and digital marketing approaches.

During the initial phase of our partnership, the client operated two separate websites. One of their primary goals was to ensure a smooth, SEO-friendly website consolidation for these two domains to avoid losing significant traffic or rankings. Besides improving brand awareness and local rankings, the client also needed assistance in setting up proper campaign metrics and monitoring systems.

One of the biggest challenges was balancing the client’s demands with the investors’ expectations. To facilitate seamless campaign development and execution, our SEO team collaborated closely with the client’s new investor and in-house representatives. We identified their brand objectives, determined expectations, and set clear, appropriate metrics and key performance indicators (KPIs) to ensure alignment.

The Solution

The initial stages of the campaign focused on the client’s website consolidation and SEO strategy. To determine appropriate measures and improve campaign results for all 22 different locations, our SEO team conducted a thorough:

  • Technical SEO and website audit

  • Conversion rate optimization (CRO) audit

  • Local SEO and Google My Business (GMB) rankings and performance audit

Get Found Agency’s SEO experts evaluated and analyzed the audit results to identify opportunities for on-page and off-page optimization and establish a clear course of action.

Our SEO team began with the website consolidation to simplify support issues, facilitate rapid website development, and ensure an integrated customer experience (CX). This process involved:

  • Updating and deleting pages that didn’t generate traffic

  • Migrating content to the new website

  • Ensuring all ads directed to the new site

  • Creating redirects

  • Updating site links on social media and citations

Once the website consolidation was completed, our SEO professionals implemented the necessary steps to enhance the client’s digital performance. Our team was heavily involved in setting up CallRail, determining which metrics the client should track and prioritize for its customer relationship management (CRM), and estimating revenue per channel based on the value per lead.

Search Engine Optimization

To optimize the client’s local search performance, our SEO team focused on building its local SEO strategy, fixing technical SEO issues, and building quality backlinks. Get Found Agency’s SEO services included:

  • Location page updates

  • Content syndication

  • GMB optimization

  • Meta description audit and updates

  • Location-based link building

  • Title tags audit and adjustments

  • Local listing management

  • Creating high-quality, relevant blog content

Our SEO professionals also rewrote and optimized the client’s existing website content to ensure consistency and alignment with the current SEO strategy.

PPC Management

After six months, the client extended its partnership with Get Found Agency and increased its budget to add more services aimed at building brand recognition and achieving a better return on investment (ROI).

Get Found Agency’s PPC strategy focused on capturing branded searches for both old and new websites. Many locations had been acquired from other companies, and the new brand name was unfamiliar to many prospects. Additionally, competitors were using brand-related search terms in Google Search ads. To ensure the client’s ads appeared at the top of organic search results and competitor searches, our PPC managers bid on branded keywords.

In low search volume areas and locations where the brand name was not well known, we launched smart PPC campaigns to match a broader spectrum of keyword themes. This strategy helped us generate more impressions, clicks, and leads across service locations.

The next initiative is to run service-related campaigns in more well-known markets where impression share is saturated for branded terms. We will focus on keywords such as “water damage/remediation,” “fire and smoke damage,” “mold,” and “general contracting.”

Local Service Ads (LSA) are also being set up to take advantage of the Google Guarantee, an initiative that promotes trustworthiness through review linking and background checks for location managers.

Social Media Paid Advertising

Our social media paid advertising team launched a LinkedIn lead generation campaign to drive leads for the client’s Priority Disaster Response Plan (PDRP). This campaign targeted business owners who needed an emergency preparedness and recovery plan. The goal was to encourage more business leaders to sign up ahead of time (for free) to work proactively with the client and secure priority service in the event of a disaster.

We also utilized LinkedIn to target insurance agencies, supporting our Facebook and LinkedIn campaigns for general business-to-consumer (B2C) awareness.

Online Reputation Management (ORM)

Get Found Agency also assisted the client with its survey campaign management, review generation, and review monitoring processes. Our digital marketing specialists partnered with Rize Reviews to launch net promoter score (NPS) surveys to measure customers’ loyalty to the company.

Once our reputation management experts gathered all the data, we analyzed the results and provided growth-driven reports and recommendations. Get Found Agency’s review management team also handled the client’s review monitoring for all 22 locations over several months.

Some locations needed assistance in generating new 5-star reviews. To streamline the review acquisition process, we leveraged our reputation management software and created a review landing page to build online trust and provide prospects and customers with direct ways to contact the client and share their feedback.

Get Found Agency continues to partner with this multi-location restoration and reconstruction company to provide ongoing recommendations for improving local visibility and achieving higher ROI. Among our biggest focuses for ongoing campaigns are targeting new locations, managing the client’s ad budget, and launching geo-specific, non-branded PPC campaigns via Google