Network Cabling System Distributor

Get Found Agency Services Used

Pay-Per-Click (PPC) Advertising

Organic Social Media Marketing

Paid Social Media Advertising

Project Overview

A distributor of network cabling systems partnered with Get Found Agency to enhance brand awareness and engagement. The client approached us with limited understanding of social media marketing’s potential and faced challenges with a cumbersome website checkout process that affected lead conversions.

Get Found Agency’s combined social media and paid advertising strategies significantly increased brand awareness and lead conversion rates. Since launching the campaign, organic engagement has outperformed industry standards, with over 243K video views, 9.1K LinkedIn impressions, and 138 ad conversions.

The Results

+243K

Video Views

+9.1K

LinkedIn Unique Impressions

+138

Ad Conversions

+5.8K

Ad Clicks

Our competitor analysis showed the client’s brand was less active and had a smaller audience than its competitors. Consistent posting, enhanced messaging, and active engagement helped drive better reach and community interaction.

    LinkedIn Performance

  • Impressions: +570K

  • Ad Clicks: +2.8K

  • Landing Page Views: +1.1K

  • Engagements: +12K

  • Reactions: +1.7K

  • Comments: +92

  • Shares: +162

  • Video Views Increase: +42%

  • Unique Impressions: +9.1K

  • Page Views: +1.8K

    Instagram Performance

  • Post Impressions: +399

  • Engagement Rate: +17%

Once social media marketing was underway, we introduced paid advertising to reach broader audiences. To counteract the client’s checkout limitations, we implemented a lead collection form, enabling the sales team to engage prospects and improve conversion rates. We also launched remarketing campaigns that delivered valuable conversions.

    Paid Social Media

  • Video Views: +243K

  • Total Engagement (July – August 2023): +4K

  • Total Engagement (May – June 2023): +2.7K

  • Total Engagement Rate (July – August 2023): +2%

  • Average Click-Through Rate (CTR): +61%

    PPC Marketing

  • Clicks: +5.8K

  • Impressions: +201K

  • Conversions: +138

  • Cost Per Click (CPC): -14%

  • Google Ads Spend: -7%

The engagement rate benchmarks for our single-image and carousel ads reached 0.5%, while video ads achieved a higher engagement rate of 1.6%, in line with expectations for video content.

The Execution

Get Found Agency crafted a data-driven social media strategy to help the client enhance its brand presence and overtake competitors in social media reach and engagement.

Our organic social media strategy included:

  • Profile optimization

  • Building brand presence and following

  • Consistent posting and branding across platforms

  • Ensuring Google Analytics tracking for organic performance

  • Establishing functional links between the client’s website and social platforms

  • Creating content themes targeting different audience segments

  • Leveraging Instagram stories, highlights, guides, and reels to boost engagement

  • Developing short-form video content to spark follower interest

In tandem with our social strategy, we launched several PPC campaigns to optimize conversion rates and achieve goals across channels.

    Search Campaigns

  • Ad Group 1: Patchbox

  • Ad Group 2: Cable Management Solutions

  • Ad Group 3: Network Cable Management

  • Ad Group 4: Server Cable Management

    Remarketing Campaigns

  • Display Remarketing

  • Search Remarketing

Our next steps involve creating more video content and crafting engaging captions to continue improving engagement and conversions.