Pay-Per-Click (PPC) Advertising
Organic Social Media Marketing
Paid Social Media Advertising
A distributor of network cabling systems partnered with Get Found Agency to enhance brand awareness and engagement. The client approached us with limited understanding of social media marketing’s potential and faced challenges with a cumbersome website checkout process that affected lead conversions.
Get Found Agency’s combined social media and paid advertising strategies significantly increased brand awareness and lead conversion rates. Since launching the campaign, organic engagement has outperformed industry standards, with over 243K video views, 9.1K LinkedIn impressions, and 138 ad conversions.
Video Views
LinkedIn Unique Impressions
Ad Conversions
Ad Clicks
Our competitor analysis showed the client’s brand was less active and had a smaller audience than its competitors. Consistent posting, enhanced messaging, and active engagement helped drive better reach and community interaction.
LinkedIn Performance
Impressions: +570K
Ad Clicks: +2.8K
Landing Page Views: +1.1K
Engagements: +12K
Reactions: +1.7K
Comments: +92
Shares: +162
Video Views Increase: +42%
Unique Impressions: +9.1K
Page Views: +1.8K
Instagram Performance
Post Impressions: +399
Engagement Rate: +17%
Once social media marketing was underway, we introduced paid advertising to reach broader audiences. To counteract the client’s checkout limitations, we implemented a lead collection form, enabling the sales team to engage prospects and improve conversion rates. We also launched remarketing campaigns that delivered valuable conversions.
Paid Social Media
Video Views: +243K
Total Engagement (July – August 2023): +4K
Total Engagement (May – June 2023): +2.7K
Total Engagement Rate (July – August 2023): +2%
Average Click-Through Rate (CTR): +61%
PPC Marketing
Clicks: +5.8K
Impressions: +201K
Conversions: +138
Cost Per Click (CPC): -14%
Google Ads Spend: -7%
The engagement rate benchmarks for our single-image and carousel ads reached 0.5%, while video ads achieved a higher engagement rate of 1.6%, in line with expectations for video content.
Get Found Agency crafted a data-driven social media strategy to help the client enhance its brand presence and overtake competitors in social media reach and engagement.
Our organic social media strategy included:
Profile optimization
Building brand presence and following
Consistent posting and branding across platforms
Ensuring Google Analytics tracking for organic performance
Establishing functional links between the client’s website and social platforms
Creating content themes targeting different audience segments
Leveraging Instagram stories, highlights, guides, and reels to boost engagement
Developing short-form video content to spark follower interest
In tandem with our social strategy, we launched several PPC campaigns to optimize conversion rates and achieve goals across channels.
Search Campaigns
Ad Group 1: Patchbox
Ad Group 2: Cable Management Solutions
Ad Group 3: Network Cable Management
Ad Group 4: Server Cable Management
Remarketing Campaigns
Display Remarketing
Search Remarketing
Our next steps involve creating more video content and crafting engaging captions to continue improving engagement and conversions.