SEO
Website Design and Development
Content Marketing
Link Building
One World Rental, a premier tablet and mobile phone rental company, first approached us in 2014 to enhance their digital visibility and generate a consistent lead flow. At the time, their focus was on the UK market through their initial website, hiretablets.co.uk, targeting a modest set of 10 strategic keywords. With steady progress and remarkable early success, One World Rental's SEO strategy expanded significantly, driving substantial business growth and positioning them as a leader in the rental market across multiple regions.
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Initial Objective: Improve organic search visibility for key rental-related terms in the UK market to drive leads.
Expansion Objectives: Scale the strategy to target the US market and eventually global markets, maximizing lead generation and enhancing brand authority online.
Initially, the SEO efforts focused on 10 highly relevant keywords, which drove significant leads. Due to early success, the keyword list expanded to 30, supporting broader service coverage.
In 2017, One World Rental expanded to the US market through the domain hiretablets.com. Our scope of work scaled to include 1500 targeted keywords across different devices, brands, and services. This keyword strategy included high-intent terms and broader service keywords, which catered to both B2B and B2C audiences.
To establish dominance in search engines, two additional domains, anytimetablethire.co.uk and oneworldrental.co.uk, were launched. These sites allowed One World Rental to capture more organic traffic and diversify their reach across different search terms and regions.
This multi-domain approach enabled strong keyword positioning across all websites, making One World Rental highly visible for a wide range of rental-related queries.
We implemented extensive on-page SEO techniques, such as optimizing meta tags, enhancing keyword density, and structuring content for better readability.
Technical improvements focused on site speed, mobile optimization, and ensuring a seamless user experience, which contributed significantly to improved rankings and engagement metrics.
A live chat tool was integrated across all domains to encourage direct customer engagement and increase conversion rates. This step proved instrumental in boosting lead volume from organic traffic, allowing the team to capture and qualify 40-50 daily inquiries—up from an initial 20-30 leads per day.
By 2017, One World Rental saw significant growth in organic sessions, which now attract between 2000-3000 qualified visitors monthly across all domains.
Daily leads from organic traffic consistently ranged between 20-30. After implementing the chat tool, lead volume surged to 40-50 inquiries per day, translating to thousands of qualified leads monthly. This influx of inquiries drove One World Rental’s expansion into new markets and supported business goals effectively.
Most targeted keywords achieved top search engine positions in both the UK and US markets. This strong presence in search results positioned One World Rental as a go-to provider for rental equipment, especially for large-scale events.
With a presence now established across the US, Europe, the UAE, and other Gulf countries, One World Rental has the capability to provide comprehensive equipment rental solutions globally. This worldwide reach is supported by a scalable SEO strategy that adapts to each region's unique search trends and client needs.
Through a well-structured SEO strategy, One World Rental transformed from a UK-focused company to a leading global player in the equipment rental industry. The strategic keyword expansion, multi-domain approach, technical improvements, and effective use of a live chat tool resulted in substantial business growth. This SEO-driven lead generation success story demonstrates the power of a tailored, scalable SEO approach in fostering international market leadership.