Organic Plant Seller

Get Found Agency Services Used

Conversion Rate Optimization (CRO)

Website Redesign

Pay-Per-Click (PPC) Marketing

Search Engine Optimization (SEO)

Email Marketing

Project Overview

A well-established organic plant seller in Richmond, VA, entrusted Get Found Agency to lead its website redesign and digital marketing efforts. After outgrowing its previous marketing company, the client sought a more dedicated partner to deliver a high return on investment (ROI).

The newly redesigned website, launched in June 2022, has already generated substantial growth. Within only two months, the company’s ecommerce conversion rate increased by 24.12% year-over-year (YoY), transactions rose by 39.45% YoY, and online revenue increased by 40.87%.

The initial results indicate significant improvements across all major metrics, and with Get Found Agency’s ongoing marketing strategies, the client anticipates even more profitable outcomes.

The Results

+24.12%

ecommerce Conversion Rate

+39.45%

Transactions (YoY)

+40.87%

Online Revenue

+26.35%

Unique Purchases

In the three months leading up to the website launch (March-May 2022), the client’s metrics showed mixed results: ecommerce conversion rate was up by 19% YoY, while transactions and revenue had declined slightly by 2% and 2.7%, respectively.

The launch of the redesigned website has clearly had a substantial impact, as shown in the year-over-year metrics following the launch.

Additional Growth Metrics

Get Found Agency’s digital marketing efforts drove exceptional growth across multiple channels:

  • Email Revenue (YoY): +40.21%

  • Top 5 Keyword Rankings: +100%

  • Emails Deployed (January 2022): +355,201

  • Total Inquiries (June 2022): +59.89%

  • Average Email Open Rate: +15.9%

  • Average Email Open Rate: +15.9%

  • Ad Click-Through Rate (CTR): +40.49%

  • Organic SEO Traffic (YoY): +102.80%

  • Ad Conversions: +26.44%

The Execution

As the client primarily sells herb plants, June and July are typically slower months compared to spring. Taking seasonality into account, Get Found Agency focused on strategies to drive traffic and improve conversions, including:

  • Designing a new, engaging homepage

  • Streamlining site navigation for a better user experience

  • Adding a dedicated shipping page

  • Incorporating social proof on each product page

  • Building additional inbound links within relevant content across external domains

  • Launching a shopping campaign to target all products

  • Implementing targeted email campaigns with increased monthly deployment (2-3X) to keep leads engaged

  • Updating page titles and meta descriptions for all products to enhance SEO

  • Building quality backlinks

  • Implementing location-based targeting

Get Found Agency’s targeted strategies have helped keep the client’s business on track, even through seasonal fluctuations, and are positioned to drive continued growth and success.