Plasma Donation Center

Get Found Agency Services Used

Conversion Rate Optimization (CRO)

Search Engine Optimization (SEO)

Paid and Organic Social Media Marketing

Email Marketing

Pay-Per-Click (PPC) Advertising

Project Overview

A plasma donation center that collects medical-grade source blood plasma for biotherapeutics partnered with Get Found Agency to drive more donations to its two plasma centers through digital marketing.

Since taking over its marketing campaign in August 2021, Get Found Agency helped the client achieve its biggest months donor-wise, with 459 checkouts initiated and 448 donor form conversions. Our conversion rate optimization (CRO) audit also revealed opportunities to improve the user experience. Since implementing CRO changes, the average goal conversion rate has improved by 53%.

The client is currently building out two new donor centers, with Get Found Agency taking over full-service digital marketing once these are open.

The Results

+29,520

Link Clicks

+459

Checkouts Initiated

+448

Conversions

+10,938

Landing Page Views

Before partnering with Get Found Agency, the client faced various obstacles that hindered its goals, including rebranding, location targeting, and missing email opt-in checkboxes.

To address these challenges, we launched a comprehensive digital marketing campaign that involved search engine optimization (SEO), paid advertising, email marketing, paid social media advertising, and organic social media marketing. This holistic approach allowed us to build the client’s new brand image, spread awareness, and grow its social media following for its two locations (Glassboro and Cherry Hill).

We increased the number of plasma donors at each center and ramped up its website click-through rate (CTR) by 2.27%. Our paid social media lead generation efforts resulted in a 32.89% increase in checkouts initiated in March 2022 and a 46.39% increase in April 2022.

Get Found Agency’s CRO campaign also generated tremendous growth for the client, improving its goal conversion rate by 53%. The overall goal completions since launch also increased by 120% over the same number of days prior to launch.

PPC Conversions:

  • Form Submissions: +81%

  • Appointment Completion: +90%

  • Bounce Rate: -20%

In line with the above stats, we also observed a higher percentage of website traffic and engagement:

  • Mobile Bounce Rate: -14%

  • Homepage Bounce Rate: -4%

  • Average Session Duration: +31%

  • Checklist Page Bounce Rate: -16%

The Execution

We performed a comprehensive strategy audit to guide our digital marketing strategy development. Using analytics results, we identified four key tactics that directly contributed to achieving the client’s goals:

SEO: On a 100-point scale, the client scored zero in domain authority, homepage authority, backlinks, and referring domains. To enhance search visibility and website performance, we focused on organic SEO efforts that included:

  • Keyword targeting

  • Technical SEO

  • Title and heading tag optimization

  • Site speed optimization

  • Image optimization

  • Core web vital optimization

  • Link building and management

Email Marketing: Google Analytics results revealed significantly low traffic and no conversions from email due to inconsistent mailer sends. To boost email marketing results, we focused on:

  • Optimizing email marketing templates

  • Building email opt-in checkboxes

  • Creating personalized email messages

  • Fixing missing UTM tags

Social Media Marketing: One of our biggest challenges was raising public awareness of the company’s rebranding. We combined organic and paid social media marketing to grow the client’s Facebook pages and direct relevant traffic to the newly launched website. Our social media strategies included:

  • Budget audit

  • A/B split testing

  • Creative audit

  • Community engagement

  • Targeting audit

  • CTA optimization

PPC Advertising: We found that the client’s Google Ads account was not serving ads. Therefore, keyword research and campaign setup were essential for driving traffic and leads. Get Found Agency’s PPC strategy involved:

  • Location targeting

  • Bidding strategy audit

  • Google Analytics conversion tracking

  • Keyword targeting optimization

  • Budget audit

  • Ad copy and landing page creation

Conversion Rate Optimization (CRO): The CRO audit revealed that mobile view and the lack of calls to action (CTAs) were key issues behind the low conversion rate. Based on heatmaps, we developed a strategy to place CTAs where users would see them exactly when needed. Significant site changes included:

  • Adding navigation CTAs

  • Creating a CTA button for the homepage

  • Fixing the mobile view in one section

  • Adding a CTA section to a high-traffic page

Through these strategic efforts, Get Found Agency significantly improved the performance of the Plasma Donation Center’s digital presence, driving increased engagement and donor conversions.