Portable Restroom Rentals

Get Found Services Used

Rental-PPC

Pay-Per-Click (PPC) Advertising

From the Client

“Get Found Agency has been an absolute game-changer for our new business. Their expertise in managing our multiple PPC campaigns is second to none, and they’ve consistently delivered outstanding results. Thanks to Get Found Agency, we’ve not only seen a significant increase in website traffic but also a boost in conversions, making them an invaluable partner in our marketing journey.”

Project Overview

A provider of portable restroom rentals for construction sites, events, and other needs required Get Found Agency’s expertise to generate more online orders and achieve a strong return on investment (ROI). Given the nature of its industry, most users preferred to call rather than order online.

Our PPC experts recommended using CallRail to manage incoming leads and capture accurate sales data efficiently. Within just six months, Get Found Agency helped the client achieve a 203% increase in phone calls and an 89% improvement in conversion rate.

The Results

+203%

Phone Calls

+89%

Conversion Rate

-71%

Cost Per Acquisition (CPA)

+8%

Click-Through Rate (CTR)

We evaluated the client’s initial performance to set realistic goals and implement data-driven marketing strategies. Since the company didn’t have any previous Google Ads account data, our PPC experts created a new account to accurately track the client’s ad performance. The client’s website also wasn’t sending any traffic data to Google Analytics, so we conducted a thorough account audit to ensure that all tracking and conversions were set up correctly. Get Found Agency’s data-driven paid advertising strategy led to an 8% increase in click-through rate (CTR), a 71% reduction in cost per acquisition (CPA), and a remarkable 203% increase in phone calls.

The Execution

We emphasized the importance of tracking and suggested call-only ads to tackle the client’s challenges.

To start, we set up an Excel spreadsheet for the employee answering calls to log the details and assess the quality of each call.

Later, we recommended CallRail, a call-tracking software, which helped reduce repeat callers via ads. This tool allowed us to import sales values into the account and use return on ad spend (ROAS) as a key metric for the lead generation account, enabling us to optimize Google Ads with value-based bid strategies. This led to more accurate call tracking and optimized data flow into Google Ads for conversion improvements.

Testing was essential in the initial PPC phase. Since the client wanted to expand into new locations, we researched each potential area and advised the client on the best locations to start with. This approach allowed us to assess which campaigns and strategies worked effectively, implementing them across various campaigns and regions as the business grew.