Private Wound Care Clinic

The Results

+235.7%

New Leads

+343.2%

IConversion Rate

-9.7%

Cost per Conversion

+780.3

Clicks

Project Overview

This private wound care clinic has been providing affordable, high-quality hyperbaric oxygen therapy (HBOT) and wound care treatments to patients with non-healing and complex injuries since 2014. Operating five wound care centers across Texas, the clinic aimed to expand its reach and offer more patients a personalized and comfortable treatment experience.

The clinic engaged Get Found Agency to create and execute strategic pay-per-click (PPC) advertising campaigns across its five locations. The goal was to increase clicks and lead conversions while lowering the cost per lead (CPL) across all accounts. Since taking over the clinic’s Google Ads campaigns in November 2019, Get Found Agency has boosted the clinic's conversion rate by up to 343.2%, all while maintaining a similar daily budget.

Highlights

After several months of optimization and bid strategy adjustments, Get Found Agency’s PPC solutions have significantly improved the client’s Google Ads performance, driving substantial growth in lead generation.

Comparing the first 30 days (November – December 2019) to the most recent 30 days (May – June 2021):

  • Leads: +235.7%

  • Conversion Rate: +343.2%

  • Cost per Conversion: -9.7%

  • Clicks: +780.3

These achievements have allowed the clinic to expand its digital reach and acquire highly relevant leads, increasing patient bookings and optimizing their advertising spend across the Dallas/Fort Worth and San Antonio areas.

The Challenge

Before partnering with Get Found Agency, the clinic struggled to achieve meaningful results with its Google Ads campaigns. Lacking a strong digital presence, the clinic had relied mostly on physician referrals, with only 20-30% of new patients arriving through inbound marketing efforts.

The clinic’s existing Google Ads strategy was not effectively converting clicks into booked appointments. Keywords and ad groups that were generating calls often failed to result in bookings. Additionally, the clinic’s messaging did not clearly communicate that no doctor referral was needed for wound care services, leading to lower lead acquisition and conversion rates.

The Solution

Get Found Agency’s PPC strategists conducted a thorough analysis and overhaul of the client’s Google Ads campaigns, prioritizing lead generation and conversion optimization. This involved:

  • Regular reviews of campaign data

  • Updating negative keyword lists

  • Crafting targeted ad copy and optimized landing pages

  • Adjusting keyword lists and bid strategies based on performance data

The team also monitored market trends, analyzed historical account data, and collaborated closely with the client to ensure that the PPC strategy was current and effective.

Lead Management and Ads Targeting

To address the clinic’s conversion challenges, Get Found Agency paused underperforming ad groups and keywords, redirecting the ad spend toward more profitable search terms that would drive a higher return on investment (ROI). Additionally, we configured Google Ads call reporting to provide insights into lead quality, saving the client time and improving reporting accuracy.

We added "No referral needed" headlines to the client’s homepage and highlighted this feature, along with “most insurance accepted,” in callout extensions. This messaging helped attract more patients and quickly answered common concerns about doctor referrals and insurance coverage.

The team also performed A/B testing on ad copy to maximize the effectiveness of all campaigns.

PPC Advertising

The client was diligent in updating their website with detailed information about specific wound care services, so Get Found Agency designed PPC ads to reinforce these specialties.

We launched new campaigns for each clinic location, showcasing more than 30 different wound care services and targeting relevant keywords such as "wound care treatment," "burns," "hyperbaric oxygen therapy," and "wound care clinic." Additionally, we introduced a campaign spotlighting a unique HBOT chamber that sets the clinic apart from competitors.

The main objective of Get Found Agency’s ongoing strategy is to apply previous learnings to build a cohesive, results-driven Google Ads strategy that reduces the clinic’s costs and generates even higher conversion rates.