Website Redesign
Conversion Rate Optimization (CRO)
Search Engine Optimization
Pay per Click Marketing (PPC)
Email Marketing
Pro Book Publisher, a leading book publishing company based in the US, engaged us to increase lead generation through social media marketing. For their Q3 campaign, they aimed for a cost per result (CPR) of $15 or less—a challenge given the competitive nature of the publishing industry, where the typical CPR ranges from $20 to $25.
Primary Objective: Generate leads with a CPR of $15 or less.
Secondary Objective: Achieve a strong return on ad spend (ROAS) by delivering high-quality leads through optimized social media campaigns.
We leveraged Facebook’s lookalike audience feature, using Pro Book Publisher’s data from past successful clients. This allowed Facebook's AI to fine-tune the audience, targeting potential clients with characteristics similar to the publisher’s most successful leads.
Our team developed visually appealing ad creatives designed to capture attention and resonate with the target audience. We focused on high-quality imagery and compelling calls-to-action to drive engagement on Facebook and Instagram.
We ran the campaign on Facebook and Instagram, optimizing ad placements to maximize reach and minimize CPR while focusing on channels with proven engagement in this niche.
With a budget of $5000, the campaign generated 290 qualified leads, achieving a CPR of $14.69—significantly lower than the industry benchmark of $20-$25.
The campaign delivered an impressive return on ad spend (ROAS) of 233%, demonstrating strong performance and high-quality lead generation.
By using the lookalike audience strategy combined with AI-driven targeting, we were able to capture a highly relevant audience segment, helping Pro Book Publisher surpass their lead generation goals within the competitive book publishing market.
This campaign highlights the effectiveness of data-driven targeting and tailored ad creatives in a highly competitive industry. Through our focused approach on cost-efficiency and quality leads, Pro Book Publisher successfully met its performance marketing objectives, achieving both low CPR and high ROAS, setting a new standard for cost-effective social media marketing in the publishing sector.
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