Pro Book Publisher - Performance Marketing Case Study

Get Found Agency Services Used

Website Redesign

Conversion Rate Optimization (CRO)

Search Engine Optimization

Pay per Click Marketing (PPC)

Email Marketing

Background

Pro Book Publisher, a leading book publishing company based in the US, engaged us to increase lead generation through social media marketing. For their Q3 campaign, they aimed for a cost per result (CPR) of $15 or less—a challenge given the competitive nature of the publishing industry, where the typical CPR ranges from $20 to $25.

Objectives:
  • Primary Objective: Generate leads with a CPR of $15 or less.

  • Secondary Objective: Achieve a strong return on ad spend (ROAS) by delivering high-quality leads through optimized social media campaigns.

Approach and Strategy:

Data-Driven Audience Targeting:

  • We leveraged Facebook’s lookalike audience feature, using Pro Book Publisher’s data from past successful clients. This allowed Facebook's AI to fine-tune the audience, targeting potential clients with characteristics similar to the publisher’s most successful leads.

Creative Ad Design:

  • Our team developed visually appealing ad creatives designed to capture attention and resonate with the target audience. We focused on high-quality imagery and compelling calls-to-action to drive engagement on Facebook and Instagram.

Platform Optimization:

  • We ran the campaign on Facebook and Instagram, optimizing ad placements to maximize reach and minimize CPR while focusing on channels with proven engagement in this niche.

Results and Highlights:

Achieved Targeted CPR:

  • With a budget of $5000, the campaign generated 290 qualified leads, achieving a CPR of $14.69—significantly lower than the industry benchmark of $20-$25.

High ROAS:

  • The campaign delivered an impressive return on ad spend (ROAS) of 233%, demonstrating strong performance and high-quality lead generation.

Enhanced Audience Precision:

  • By using the lookalike audience strategy combined with AI-driven targeting, we were able to capture a highly relevant audience segment, helping Pro Book Publisher surpass their lead generation goals within the competitive book publishing market.

Conclusion:

This campaign highlights the effectiveness of data-driven targeting and tailored ad creatives in a highly competitive industry. Through our focused approach on cost-efficiency and quality leads, Pro Book Publisher successfully met its performance marketing objectives, achieving both low CPR and high ROAS, setting a new standard for cost-effective social media marketing in the publishing sector.