Shoe Company

Get Found Agency Services Used

Email Marketing Design

Pay-Per-Click (PPC) Marketing

Search Engine Optimization (SEO)

Paid and Organic Social Media

Project Overview

This Mexican shoe company approached Get Found Agency to revamp its email designs and develop a cohesive digital marketing strategy to build brand awareness and drive conversions. Working closely with the client, Get Found Agency refreshed the email designs to create a seamless brand experience from email to website. We also implemented a holistic digital marketing approach, including SEO, PPC advertising, social media, and email marketing.

The results were substantial: a 397% YoY increase in ad conversions, a 144% improvement in return on ad spend (ROAS), and a 279% boost in new website users.

The Results

+129%

Instagram Engagement Rate

+144%

Return on Ad Spend (ROAS)

+397%

Ad Conversions (YoY)

+279%

New Website Users (YoY)

The client needed a well-coordinated marketing strategy and was highly involved in the process. By offering data insights and personalized recommendations, we ensured they were informed and empowered to make timely decisions.

Social Media Performance

    May 2022 – August 2023

  • Facebook Impressions: +1.3M

  • Facebook Engagement Rate: +23%

  • Instagram Followers: +413%

  • Instagram Impressions: +3.7M

  • Instagram Engagement Rate: +129%

    July 2022 vs. July 2023

  • Facebook Page Likes: +37%

  • Facebook Page Clicks: +48%

  • Instagram Followers: +301%

  • Instagram New Followers: +580%

  • Instagram Impressions: +396%

  • Website Clicks from Instagram: +624%

PPC Advertising Performance

    May 2022 – August 2023

  • ROAS: +144%

  • Ad Conversions: +375%

  • Conversion Rate: +18%

  • Cost-Per-Click (CPC): -35%

    July 2022 vs. July 2023

  • Ad Conversions: +397%

  • Average CPC: -51%

  • Campaign Clicks: +288%

The Execution

Get Found Agency’s team conducted a detailed audit to identify high-impact opportunities across all digital channels. Our tailored strategies included:

    SEO and Content:

  • Building quality backlinks to boost visibility

  • Creating keyword-focused content to drive relevant traffic

  • Optimizing Google Business Profile and performing on-page optimizations

    Social Media Marketing:

  • Retargeting warmer audiences and driving conversions

  • Running follower growth campaigns on social media

  • Boosting organic posts and maintaining consistent branding across channels

  • Posting weekly Facebook/Instagram Reels

    PPC Advertising:

  • Setting up a supplemental product feed for segmentation by gender, age, and material

  • Running a Performance Max campaign with automated, value-based bidding

    Influencer Collaborations:

  • Partnering with influencers in the client’s niche for giveaways

Client Communication

Based on the client’s preference for active involvement, we established weekly 15-minute check-ins to discuss ongoing strategies and a quarterly review with our strategists to evaluate the last quarter’s results and adjust plans as needed. This streamlined communication has helped build rapport and keep the client consistently informed.

Through these comprehensive strategies, Get Found Agency enabled the Mexican shoe company to achieve remarkable digital growth across all marketing channels.