Sneaker Boutique

Get Found Agency Services Used

Paid Social Media Advertising

Pay-Per-Click (PPC) Marketing

Search Engine Optimization

Project Overview

A sneakers and apparel store located in Florida enlisted Get Found Agency’s digital marketing services in May 2021 to boost its qualified traffic, inbound leads, and sales across all relevant channels.

To achieve the client’s goals, Get Found focused on three core strategies: 1) search engine optimization (SEO), 2) pay-per-click (PPC) marketing, and 3) paid social media advertising. These tactics positioned 50 percent of the client's keywords in the top 5 keyword rankings, delivering an 820.2 percent increase in total traffic and a 324.1 percent increase in sales leads.

Get Found’s paid strategies also generated remarkable results for the client, amounting to approximately $137K in purchase conversion value and $642K in adds-to-cart value.

The Results

+$137K

Purchase Conversion Value

+820.2%

Total Traffic

+$642K

Adds-to-Cart Value

+324.1%

Inbound Leads

Before Get Found, the client had only earned 17 website purchases. Once new campaigns were set up and opportunities for increased revenue explored, Get Found maximized their potential reach and delivered exponential growth.

Additionally, Get Found’s SEO efforts resulted in a 324.1 percent increase in leads year-over-year (YoY).

The Execution

The client faced numerous challenges, including duplicate links, inconsistent link placements, missing/incorrect location data, and an unoptimized ad account. Get Found’s digital marketing team worked closely together to enhance the company’s add-to-cart conversion and provide a more efficient budget spend. Our strategies involved:

  • Comprehensive website and advertising audits

  • Executing on-page SEO revisions based on initial audits

  • A paid digital strategy for Google Ads and social media to drive traffic and relevant leads

  • Using negative keywords, testing match types, and increasing the budget for long-tail keywords to improve Google Ads quality scores

  • Collaborating on an organic content plan for social media and SEO-boosting blog content themes

  • Setting up branded search campaigns

  • Organizing the budget to focus on social channels and tactics with proven high return and engagement

  • Advertising campaigns focused on brand awareness, traffic, and follower growth

  • Leveraging lookalike audiences and retargeting campaigns

  • Conducting a Shopify integration audit

  • Troubleshooting Shopify through multiple client calls

  • Optimizing the ad account for ecommerce

  • Rebuilding ad campaigns