South Florida Insurance Brokers

Get Found Agency Services Used

SEO

Website Design and Development

Content Marketing

Link Building

Background

Sfib.net, an insurance and Medicare service provider, sought our expertise after 1.5 years of unsatisfactory results with a previous SEO firm. Despite offering high-quality services with 80 five-star ratings on Google, their website generated no relevant inquiries from search traffic. Our goal was to overhaul their SEO strategy to attract targeted leads and establish their presence in this competitive niche.

Objectives:
  • Primary Objective: Increase relevant inquiries through search traffic to meet the target of 10-15 leads per month.

  • Secondary Objective: Enhance online authority in the insurance and Medicare space through effective content and local presence.

Approach and Strategy:

Comprehensive SEO Audit and Keyword Strategy:

  • Upon analyzing the website, we identified improper keyword targeting as a key issue. The existing keywords were either too broad or did not match the client’s service offerings.

  • We developed a targeted keyword strategy focused on high-intent terms specific to Medicare and insurance, ensuring that users would find highly relevant information aligned with their search queries.

Content Revamp:

  • The original content was too short and lacked depth, making it difficult to engage and inform users. We restructured the site content around well-researched topics, expanding each page with detailed, informative content that covered essential Medicare and insurance details.

  • This comprehensive content overhaul positioned Sfib.net as an authority in the niche, providing potential clients with trustworthy information and valuable insights.

Backlink Strategy Realignment:

  • The previous backlink strategy lacked relevance and quality. We shifted the focus to acquiring links from reputable, industry-related sources, ensuring that each link contributed to building authority in the Medicare and insurance sectors.

Local Listing Optimization:

  • Although the client had stellar reviews, their local listing was not set up correctly, affecting their visibility in local searches.

  • We optimized the client’s local Google listing, ensuring accurate business information, relevant categories, and keyword-rich descriptions. This enhancement increased their chances of appearing in local search results.

Technical Improvements:

  • To address slow loading speeds and improve user experience, we optimized website design and hosting. Page speed issues were resolved, ensuring fast, responsive performance across devices.

Results and Highlights:

Increase in Leads:

  • Within six months of implementing these strategies, Sfib.net’s website began generating 10-15 qualified leads per month, achieving the client’s primary goal and bringing substantial growth in inquiries.

Improved Content Engagement:

  • The revamped content drew in a more relevant audience, with a noticeable increase in page views, session durations, and content interaction, showing that users were finding the information valuable.

Enhanced Local Presence:

  • Optimizing the local listing helped Sfib.net stand out in local search results. Combined with positive reviews, this optimization led to increased trust and visibility, further contributing to lead generation.

Domain Authority and Online Reputation Growth:

  • The improved backlink profile from high-quality, relevant sources helped build authority in the Medicare and insurance niches, enhancing rankings and overall search visibility.

Conclusion:

This case study demonstrates the power of Get Found’s tailored SEO strategy that combines targeted keywords, in-depth content, quality backlinks, and optimized local presence. Our focused approach helped Sfib.net transition from zero search-based inquiries to a steady stream of 10-15 leads per month, positioning them for continued growth and success in the insurance and Medicare sector.