Paid Social Media Advertising
Pay-Per-Click (PPC) Marketing
A STEM education provider offering online tech camps for kids aged 8-14 sought assistance in boosting sales before courses commenced in June. The client aimed for a return on ad spend (ROAS) of at least 1-2X.
Get Found Agency took over the client’s paid advertising campaign in April 2022, launching Web Traffic and Conversions campaigns after a month. Within just two weeks of launching the Conversions campaign in May, we achieved a remarkable 3.69 ROAS.
Our ongoing advertising efforts continued to surpass the client’s expectations, driving a 5.09 ROAS in June and an impressive 6.48 ROAS in July.
Purchases
Conversions ROAS
Purchase Conversion Value
Conversion Rate
Given the tight timeline to drive purchases before the courses began, Get Found Agency concentrated on middle-of-the-funnel (MOF) strategies to attract new users to the site and bottom-of-the-funnel (BOF) strategies to retarget previous website visitors, page engagers, and customers from prior years.
This targeted strategy enabled us to achieve and exceed the client’s goals:
Get Found Agency's paid advertising campaigns also generated a 1.14 percent increase in click-through rates (CTRs), significantly outperforming the average CTR of 0.73 percent for the education industry.
Our paid advertising team conducted strategic audits and competitive analyses to identify conversion opportunities and address the client’s previous struggles with paid social ROAS. Our focus included:
Setting up conversion events and Adobe Experience Manager (AEM)
Retargeting and creating lookalike audiences for the Conversions campaign
Engaging cold audiences through the Web Traffic campaign
Monitoring ad engagements and optimizing as needed
Refreshing audiences
Implementing conversion tracking
To see how get found can boost your B2B sales