STEM Education Provider

Get Found Agency Services Used

Paid Social Media Advertising

Pay-Per-Click (PPC) Marketing

Project Overview

A STEM education provider offering online tech camps for kids aged 8-14 sought assistance in boosting sales before courses commenced in June. The client aimed for a return on ad spend (ROAS) of at least 1-2X.

Get Found Agency took over the client’s paid advertising campaign in April 2022, launching Web Traffic and Conversions campaigns after a month. Within just two weeks of launching the Conversions campaign in May, we achieved a remarkable 3.69 ROAS.

Our ongoing advertising efforts continued to surpass the client’s expectations, driving a 5.09 ROAS in June and an impressive 6.48 ROAS in July.

The Results

+84

Purchases

+5.54X

Conversions ROAS

+$19K

Purchase Conversion Value

+150%

Conversion Rate

Given the tight timeline to drive purchases before the courses began, Get Found Agency concentrated on middle-of-the-funnel (MOF) strategies to attract new users to the site and bottom-of-the-funnel (BOF) strategies to retarget previous website visitors, page engagers, and customers from prior years.

This targeted strategy enabled us to achieve and exceed the client’s goals:

Get Found Agency's paid advertising campaigns also generated a 1.14 percent increase in click-through rates (CTRs), significantly outperforming the average CTR of 0.73 percent for the education industry.

The Execution

Our paid advertising team conducted strategic audits and competitive analyses to identify conversion opportunities and address the client’s previous struggles with paid social ROAS. Our focus included:

  • Setting up conversion events and Adobe Experience Manager (AEM)

  • Retargeting and creating lookalike audiences for the Conversions campaign

  • Engaging cold audiences through the Web Traffic campaign

  • Monitoring ad engagements and optimizing as needed

  • Refreshing audiences

  • Implementing conversion tracking