Storage and Fulfillment Solution

Get Found Agency Services Used

Pay-Per-Click (PPC) Advertising

Search Engine Optimization (SEO)

Project Overview

A storage and fulfillment provider specializing in seasonal storage, load reworking, cross-docking, and short- and long-term storage services for businesses throughout Nashville and the Southeast turned to Get Found Agency for help with SEO and PPC. The goal was to enhance website performance, generate more leads, and boost conversions.

Our local search strategy, content optimization, and PPC advertising efforts resulted in a 34% increase in conversions and a 25% reduction in cost per acquisition (CPA).

The Results

+34%

Conversions

-25%

Cost Per Acquisition (CPA)

+27%

Conversion Rate

-5%

Cost-Per-Click (CPC)

With a broad range of services, we performed thorough on-site optimization and set up dynamic search ads campaigns to capture all relevant search terms. This approach allowed us to find and exclude negative keywords across the account, enhancing site visibility in local search results.

Year-Over-Year (YoY) Growth Metrics

  • Sessions: +1,242

  • Total Users: +1,016

  • New Users: +988

  • Conversions: +1,063

  • Engagement Rate: +58%

  • Desktop Users: +59%

  • Mobile Users: +41%

  • Organic Conversions: +66%

  • Desktop Conversions: +59%

  • Mobile Conversions: +41%

  • Impressions: +15,877

  • Google Ads CTR: +5.6%

The Execution

The client sought consistent communication and regular updates, expecting Get Found Agency to provide proactive solutions to drive business growth. We aligned closely with their goals to meet these expectations.

Our strategies included:

Search Engine Optimization

Initially, the website needed extensive technical and on-page SEO work. The site had limited content, and the existing content wasn’t optimized for target keywords. We addressed all technical SEO issues, optimized service page content, and improved page speed and theme functionality.

Pay-Per-Click Advertising

The client’s account initially used a manual bidding strategy to control costs. We switched to automated bidding to maximize lead volume and set up dynamic search ads to identify and add negative keywords. This strategy improved cost efficiency and allowed us to scale campaigns for increased conversions.