Tethered Photography Company

Get Found Agency Services Used

Paid Social Media advertising

Project Overview

An established provider of tethered photography solutions for photographers and filmmakers needed assistance in reaching younger audiences. Their goal was to engage individuals aged 25 and above who work in the creative industry and, most importantly, increase website purchases and return on ad spend (ROAS).

Get Found Agency took over the company’s paid social media efforts in August 2022, refining their executions through targeted interest-based advertising. Within the first month, Get Found generated 356 purchases and achieved a click-through rate of 1.4%.

The long-term objective is to reach a lofty ROAS of 10. Since collaborating with Get Found, the client has achieved a website purchase ROAS of 9.55, reflecting a 235% growth, and is on track to maintain an increasing ROAS month after month.

The Results

Landing

Page Views: 3,977

Website

Purchase Conversion Value: $39,773.76

Website

Purchase ROAS: +235.34%

Purchases:

356

The first step taken by the paid social media experts at Get Found was to analyze the client’s existing audience demographics. Based on the insights gathered, social media ads were served to targeted age groups and individuals with interests and hobbies relevant to photography.

Refining their targeting strategies enabled the team to achieve the following:

  • Impressions: 148,528

  • Reach: 48,747

  • Frequency: +81%

  • Total Spend: -69%

  • Website Purchase Conversion Value: +4.5%

  • Website Purchase ROAS: +235%

In addition to generating a significant increase in ROAS, the campaign successfully engaged younger creatives and reduced the average age of the audience.

The Execution

The client was already a well-known manufacturer of photography and filmmaking equipment. Therefore, Get Found was able to leverage previously successful strategies and enhance them with improved targeting. The paid social media team also launched a lead generation campaign to effectively collect prospect details.

A creative audit revealed that videos were underutilized in the client’s social media efforts. By increasing the use of video content, Get Found saw an immediate impact on campaign performance.

To ensure sustained growth of ROAS month over month, the team focused on the following strategies:

  • Optimizing ad titles, copy, and descriptions for both audiences and algorithms

  • Continuously incorporating video content in social media advertising

  • Running lead generation campaigns

  • Testing on-platform versus website leads